LinkedIn Profile Overhaul

LinkedIn Profile Overhaul

Most people have a LinkedIn Profile. And, if you are active in the job market, it needs as much care, effort and attention as your resume.

Your LinkedIn Profile has two main functions:

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Attracting Attention

Recruitment consultants, executive search consultants and internal HR departments use LinkedIn to search for candidates who match the requirements of the roles they want to fill.

 

This means that the Headline of your LinkedIn Profile must contain the words and phrases they will be using in their searches so that your Profile can be found and be included amongst the candidates they want to contact.

 

It also means that the content of the About section of your Profile must be relevant to the kinds of roles you are seeking.

Stimulating Interest

Once you have been found on LinkedIn by a recruitment or executive search consultant, you need to make sure that the Experience section makes them want to contact you. It’s not enough to simply list the jobs you have had. It’s not enough to simply list your duties or responsibilities under each role.

 

You need to engage the readers by demonstrating the value you have added, the difference you have made, the impact you have had and the problems you have solved.

A LinkedIn Profile is not a Replica of your Resume

Many people just copy and paste the contents of their resumes into their LinkedIn Profile. This is not going to help you stimulate interest. LinkedIn Profiles, particularly the About section should be written in a tone and style that will engage the reader so that they want to learn more about you.

 

An effective LinkedIn Profile reveals what makes you tick and what drives you, positions you as a problem solver, highlights your accomplishments and (authentically) shows something important and relevant about your character or personal style. It’s also critical that your Profile contains keywords that highlight your top skills and areas of expertise.

 

When I work with my clients to develop their LinkedIn Profile, I make sure that present themselves in a way that’s most likely to attract the attention and stimulate interest and position them in a unique way.

Attracting Attention

Recruitment consultants, executive search consultants and internal HR departments use LinkedIn to search for candidates who match the requirements of the roles they want to fill.

This means that the Headline of your LinkedIn Profile must contain the words and phrases they will be using in their searches so that your Profile can be found and be included amongst the candidates they want to contact.

It also means that the content of the About section of your Profile must be relevant to the kinds of roles you are seeking.

Stimulating Interest​

Once you have been found on LinkedIn by a recruitment or executive search consultant, you need to make sure that the Experience section makes them want to contact you. It’s not enough to simply list the jobs you have had. It’s not enough to simply list your duties or responsibilities under each role.

You need to engage the readers by demonstrating the value you have added, the difference you have made, the impact you have had and the problems you have solved.

A LinkedIn Profile is not a Replica of your Resume

Many people just copy and paste the contents of their resumes into their LinkedIn Profile. This is not going to help you stimulate interest. LinkedIn Profiles, particularly the About section should be written in a tone and style that will engage the reader so that they want to learn more about you.

An effective LinkedIn Profile reveals what makes you tick and what drives you, positions you as a problem solver, highlights your accomplishments and (authentically) shows something important and relevant about your character or personal style. It’s also critical that your Profile contains keywords that highlight your top skills and areas of expertise.

When I work with my clients to develop their LinkedIn Profile, I make sure that present themselves in a way that’s most likely to attract the attention and stimulate interest and position them in a unique way